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Mike Auton About Google Caffeine

There are a lot of discussions now about Google new search index that can have huge affect on many website owners.

Here is the article on this subject written by Mike Auton, successful Internet marketer from United Kingdom. Mike gives his view on Google Caffeine.

Google Caffeine – How It Affects YOU

Google recently announced their new search index with the codename Google Caffeine.

This is not a minor change. It is significant and will affect whether or not sites appear on the first pages of Google search results and how long they stay in the top spots…

Although Google has not stated how they will roll it out,  they have told us that the new algorithm is now working its way through its various data centres.

This means changes will soon start to show. Changes that we need to be aware of…

The Caffeine indexing process is so new that it will surely change the way that web sites strive to get to the top of the Google search engine.

Many web site owners only ever optimise for one search engine: Google.  These are the sites that are going to be most hit by the new algorithm changes.

So what are the changes that Google is making?

Using Google’s old indexing method, sites were first found by Google bots and then they had to wait to appear amongst the search engine results.

So you might have found your website on Google by doing a direct search for it (by typing the name of your site www.mysite.com and clicking on ‘search’), but you may not have been able to find it by simply typing keywords related to your site (if your site was about the children’s toy Elmo and you typed ‘Elmo’ into Google, your site wouldn’t  appear in the search results).

Until now, indexing happened in stages and you sometimes had to wait many months for your site to be found using keywords related to your site, even if you did great SEO work that made your site “Google friendly”.

Despite Google’s reputation as being the best search engine showing the most relevant search results, it was severely criticised during the 911 period.

During this period thousands of people searching for relevant news and information had to fight their way through numerous non relevant sites before they could find the news that they were looking for.

Google Caffeine – The Good News

With the new index, Google Caffeine, Google claims the web will be continually crawled in smaller bite sizes – the concept of “how do you eat an elephant” (one bite at a time) is clearly being followed.

This new technique will allow Google to continually update and produce search results in “real time”.

In theory, searchers’ queries will be relevant and up to date. Ever seen one set of results on Google, clicked the link only to find the results you read on Google were nowhere to be seen? Google aims to make this a thing of the past…

Compare this with the older version of Google search results which could be two or three weeks old, with some information that had not been updated for many months!

Caffeine will update its indexes at an incredible rate, processing hundreds of thousands of web pages, simultaneously, every second.

Google proudly announced that the Caffeine index takes up over 100 million gigabytes of storage space and that the project adds hundreds of thousands of gigabytes of new information each day, so it seems they are in place to deliver on their promises…

It would appear that gone are the old Google days of waiting many months for your new web site to appear in the searches.

Gone are the days of getting different search results, depending upon which of the many data centres you use.  Gone are the theories of the “Google Sandbox” (a theory about a filter that Google is thought to have applied, which filtered new domains to prevent them from reaching top positions in search results).

Now Google is saying that they can bring new information into their index within a very short time.

The old index was slow and often not up to date, the new indexing method is “here, now and supercharged”.

Google Caffeine – The Bad News

Your site may have those precious top search engine spots one day, and be gone the next.

Let’s go back to our Elmo Toy website…

Your Elmo Toy site might be reaching those paying customers one week and gone from sight as soon as there is an influx of news about Elmo Toys!

Just when you want to be popular, newer information and newer web sites knock you off the first few pages.

So the new Caffeine project will change the way you go about your SEO activities.

You may need to continually update your web site to give fresh content.
How can I keep up to speed with Google Caffeine?

* When Elmo Toy news breaks, make sure that your web site also has this information.
* Create a buzz on the social sites such as Twitter. Use all the SEO tools to bookmark your site on as many social networking sites as you can.
* Type the keywords related to your site into Google and see where your site shows, watch out for news on Elmo Toys and be ready to make updates to your site on a regular basis.

Google Caffeine will force many people to update their websites on a regular basis.

If you launch a web site and then leave it, you are more likely to be gradually forced down the Google index until eventually your sites cannot be found any more.

The news is likely to be good for the end user searching for relevant results, but many site owners will need their regular “caffeine update” to keep their business alive.

The message is clear: if your site is in a market that is constantly changing, your website will need to change with it….

Click this link to get more tips on how to “beat” Google Caffeine

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Mark Ling’s Affilorama – Great Training Site For Aspiring Affiliate Marketers

Affilorama Premium If you are new in Affiliate Marketing or just started your online business, you need to learn from successful people who actually do business themselves.

From my personal experience I can say without any doubt that Mark Ling is such purson. He not only built multi-million dollar business online, Super Affiliate,  but he also became one of the most respected affiliate marketing coaches and mentors despite of his rather young age.

In 2006,  Mark founded Affilorama, a training and community site for aspiring affiliate marketers that became one of the best training site for newbie and advanced Internet marketers. Mark made this membership site free to join in October 2008.

Mark decided to make it free to help Internet marketing newbie and beginners to have free excess to step-by-step lessons, interviews with gurus of the Internet marketing industry and many more.

Paid membership part of Affilorama called Affilorama Premium and it serves more advanced Internet marketers and those who want to move to the higher level of Internet business.

Affilorama Premium provides comprehensive portfolio of Internet marketing information, training courses, video training, software and tools for any level of knowledge of Internet business.

Affilorama is based in the beautiful garden city of Christchurch, New Zealand. They also have staff in Australia, the US and Asia, which means that members can have service according to their time zone.

Mark Ling and his Affilorama helped thousands frustrated online business owners to become successful Internet marketers and to achieve their goals.

Here are testimonials of just few of them:

“Affilorama and Mark Ling are like a breath of fresh air in the often rather jaded world of internet marketing where in my experience people make outrageous claims and promises yet deliver very little leaving you feeling frustrated and even more confused.”
Clint and Becky Gray – London, UK

“Affilorama put me over the edge towards profits in Internet Marketing. I had learned a lot about Internet Marketing at other places, but it was the landing page techniques in particular that helped me create steady, growing profits. Because of Affilorama, I’m on my way to financial freedom. Thank You Mark Ling for helping me create my financial dreams.”
Samuel Tyler Combs – San Francisco, USA

“Everything was broken down into understandable language and explanation, and also into do-able tasks. I went into it feeling completely overwhelmed and came through the course finding a sense of ease and excitement. I took Mark’s suggestions and built my first affiliate marketing site. Soon after, I had my first e-book sale. When I think back, I’m thoroughly grateful for having been able to have found a course that gave me the basic tools and knowledge I needed to get me started.”
Wendy Wallace

Mark Ling is also the author of well known high quality Internet marketing products, such as AffiloBlueprint, Traffic Travis.

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AffiloJetpack by Mark Ling

AffiloJetpackOne of the world’s recognised Internet marketer, Super Affiliate Mark Ling created a new product that Mark himself considers as his best product ever.

It’s called AffiloJetpack.

Mark Ling is a founder of Affilorama, a training and community site for aspiring affiliate marketers, and thousands people became successful Internet marketers with the help of Mark’s excellent training and coaching system.

Mark Ling’s new product, AffiloJetpack is going to be launched on Tuesday, 27th July at 12pm EDT (New York Time), so keep reading this site to find further news about AffiloJetpack.

What is AffiloJetpack?

Briefly, AffiloJetpack is a collection of super high quality, done-for-you websites. They are really high quality because they are created by Mark Ling and his team who are well known as a top IM professionals.

AffiloJetpack includes:

-    A choice of 5 out of 10 niches chosen by Mark. These niches have been chosen to help new affiliates because they offer great potential for affiliates.
-    80 top-quality newsletters per niche, organized into a 1-year follow up sequence.
-    Three eBooks per niche that users can give away as sign-up bribes, or use as bonuses.
-    Mark’s custom-created Wordpress theme which has been designed to be completely newbie-friendly
-    Professionally designed header graphics/colors (at least 3 options per niche) with space for your own heading text.
-    20 high-quality articles to use when you build your websites.
-    One-click installation of Wordpress and theme on Mark’s own hosting platform. You won’t need to learn how to buy/set up hosting, install wordpress, upload a theme or anything: Mark’s team does it all with one click. You’ll get one year’s free hosting in addition, or you can easily download everything and use your own hosting.
-    Remember…. buyers get FIVE niches like this. That’s 400 top-quality emails, 100 articles for websites, 15 “free reports”, and 15 professionally designed header graphics.
-    Training in traffic generation methods.

Who will benefits from having AffiloJetpack?

-    Complete newbie affiliates who might never have built a site before and don’t know how to get started. Mark provides training to get them off on the right foot.
-    Affiliates who have tried building sites before, but have got bogged down with learning all the initial skills required to do market research, build a website, outsource content creation, etc. Many of these people give up.
-    Affiliates who have successfully built affiliate sites, but haven’t achieved much success because they’ve failed to add an autoresponder.
-    Affiliates who have little difficulty building sites and getting them earning, but who are attracted by the vast quantity and quality of this content for the price.
-    Affiliates who are struggling to see good results with SEO traffic.

So, if you are one of these people, keep watching the day when AffiloJet is launching.

Visit my site again on 27th July at 12pm EDT or after and get your new Business-in-a-box!

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Why So Many People Fail In Affiliate Marketing

More and more people are lured into affiliate marketing and you might be one of them. Indeed, affiliate marketing is one of the most effective means of generating a full-time income through the Internet.

It’s a fair deal between the merchandiser and his affiliates as both benefit from each sale materialized. Like in other kinds of business, a great deal of the profits in affiliate marketing depends on the affiliate’s advertising, promoting and selling strategies.

Everyday, as affiliate marketing industry expands, competition heightens as well so an affiliate marketer must be creative enough to employ unique and effective ways to convince potential buyers to purchase or avail of the products and services offered.

Compared to traditional advertising practices, affiliate programs are more effective, risk-free and cost-efficient.

But why do many people still fail in affiliate marketing?

There are a lot of reasons and a lot of areas in the program to look into.

The most critical aspect in the affiliate program is advertising. Many affiliate marketers fail in this aspect because they lack hard work, which is the most important thing in affiliate marketing and in all other kinds of business as well.

Although it pays to be lucky, you cannot merely rely on it. Affiliate marketing isn’t as simple as directing customers to the business site. If you want to earn big, of course, you have to invest time and great amount of hard work in promoting the products.

As earlier mentioned, the competition is very high and customers nowadays are very wise, too. After all, who doesn’t want to get the best purchase—that is, to pay less and get more in terms of quantity and quality.

Lack of preparation is also a reason why one fails in affiliate marketing, whether he is a merchandiser or an affiliate. Part of the preparation is researching. On the part of the merchant, he has to be highly selective in choosing the right affiliate websites for his affiliate program.

In order to be sure he has the best choices, he must have exhausted his means in looking for highly interested affiliates whose sites are sure fit to his products and services.

The affiliate site’s visitors must match his targeted customers. On the other hand, the affiliate marketer must likewise research on the good-paying merchandisers before he signs up for an affiliate program. He must ensure that the merchants’ products and services match his interests so he can give his full attention and dedication to the program.

He can get valuable information by joining affiliate forums, comparing different affiliate programs and reading articles on affiliate marketing where he can get tips from experienced affiliate marketers on how to choose the best merchants and products with high conversion rate.

The website is a very important tool in the whole affiliate program. As an affiliate marketer, you should plan how your site is going to be, from domain name to the design, the lay-out, the content, and ads.

Some users are particular about what they see at first glance and thus when they find your site ugly, they won’t read through the content even if your site has many things to say and offer.

On the other hand, there those who want information more than anything else. Affiliate marketers with “rich-content” web sites are usually the ones who prosper in this business because the content improves traffic to the site.

Websites with high quality contents—with relevant keywords and more importantly, right information about the product and not empty hyped-up advertisements—allow you to earn big in affiliate marketing even when you’re asleep.

If you won’t be able to sustain the interest of your site visitor, you won’t be able to lead him to the merchants’site. No click-through means no sale and thus, no income on your part.

Selecting a top level domain name is also crucial to the success of the affiliate program. Lots of affiliate sites don’t appear in the search engine results because they are deemed by affiliate managers as personal sites.

Major search engines and directories would think of your site as transient ones and thus, they won’t list it in the directory. Before you decide on the domain name, know first what you are going to promote.

Many fail because their sites are not appropriately named, so even when they feature the exact products the customer is looking for, the customer might think the site is not relevant and thus, won’t enter the site.

Above all, an affiliate marketer must be willing to learn more. Certainly, there are still a lot of things to learn and so an affiliate marketer must continue to educate himself so he can improve his marketing strategies.

Many fail because they don’t grow in the business and they are merely concerned about earning big quickly. If you want long-term and highly satisfactory results, take time to learn the ins and outs of the business.

Continue to improve your knowledge especially with the basics in affiliate marketing ranging from advertising to programming, web page development, and search engine optimization techniques.

Likewise, study the needs and wants of your site users and how different merchandisers compete with each other.

Keep on trying; don’t get disappointed if your first attempts did not pay off. Thousands are attracted by the possibility of generating skyrocketing incomes through affiliate marketing and so they sign up in any affiliate program without carefully understanding every aspect of the business.

When they don’t get instant results, they quit and sign up for another program and repeat the process of just copying links and referring them to others.

When you sign up for an affiliate program, don’t expect to get rich in an instant. Work on your advertising strategies and be patient. You’ll never know how much you can get if you don’t persevere.

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    What Is Niche Affiliate Marketing

    In Internet marketing, a niche refers to a service or a product that occupies a special area of demand.  It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need. 

    To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website you own.  Through this scheme you will be able to generate a specific traffic for the niche product you offer.

    In niche marketing the task is to find market segments that are small but potentially profitable nonetheless.  To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed. 

    Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty.  The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver.

    One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind.  Here you are not forced into the lion’s den and need not compete against established marketers.  You will occupy a strong and secure position that ultimately wins you a real place in the market. 

    Niche marketing differs from other online marketing strategies because this particular quality allows you to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

    One of the most important things that should be thought over by those involved in this type of business is the unique niche that will ensure you the position in the niche affiliate marketing

    It is also important for you to learn everything about the niche business at hand.  Learning the tricks of the trade is one of the things that you could do to make a niche business prosper tremendously.

    Being able to reach the niche market is another consideration to make.  In doing so, you should know the exact phrases that people are searching for.  The use of tools can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.

    Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if you want to save all the time and effort that might be wasted if you plunge into everything head on. 

    Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.

    Is niche marketing needed in a world teeming with a hundred like systems designed for people to make money online?  Those who know how the system works will answer in the affirmative, because niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of customers – needs that are usually not given notice by those in the big league. 

    Though niche marketing, one is able to gain a foothold in the market by being a needle in a haystack.  Small and inconspicuous it may be, but its ability to sting someone so madly once it is found will render him more than surprised.

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